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Marketing Emails to the Inbox | Strategies for Success

Know Your Audience

It is very important to understand your audience when creating an email list. Segmenting lists by demographics can help target the right audience. Email marketing should include promotional or informational messaging with content that resonates with your customer’s needs to improve engagement. However, not all emails are promotional, there are also transactional emails that can be sent out based on customer activity such as a tracking orders, thank you emails after a purchase or confirming any activity completed on your website. These are trusted emails and can earn higher open rates. Continue reading

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